True's Blog Guide | How To Approach PR Agencies / BrandsTuesday, July 7, 2015
- Introduce yourself: Write down how you would introduce yourself as if you came across a co-blogger at an event. Be you. Don't try to be anyone else. Also mention why you started blogging & what makes your blog unique. Many of us write about fashion / beauty / travel and lifestyle. That's cool but try to mention how you are giving different twist to these topics!
- Come up with an idea: Why are you emailing them? What did you have in mind? For example reviews, giveaways, event hosting, interviews or collaboration. Just be to the point. For example let's say you want to try a lipstick from Bobbi Brown. Let them know why and how you're planning to do it. Not just ''Hi I want to try out this lipstick, is it possible to get it send to me.'' Hmm that wouldn't be an approach I would go for. It's pretty random. Think about it, why would they?! Try not to ask for free products/services right away. Just start of with a negotiation/idea that you have in mind.
- Add a media kit: I must say that I made a media kit since a few months ago. Previously I didn't have one because I didn't know why it was used for actually. For those who don't know what a media kit is, it's a document which includes a small section about you / your blog statistics / services that you offer / your experiences. You are totally free to design it the way you want to and what you want to include in it. This is very handy because most of the time, PR agencies or brands will ask you about your statistics. How easy is it to just send one file which contains every information they need to know about your blog! I do attach a media kit straight away when I start drafting the email that I'm about to send. It also shows that you're taking your blog to a next level. I do recommend you to have a media kit.